Our Story

Ama was established in 2019 born out of a long love of jewellery and fashion. Having spent 8 years as a ‘stay at home mum’ looking after three children, I was longing for something new and challenging, as well as wanting to regain some of the confidence that had been lost amongst the piles of nappies and sleepless nights. In 2017, I jumped on the opportunity to become an independent stylist for a well-known jewellery company and revelled in helping women rediscover their own confidence and style, especially after having children. When the company left the European market 18 months later at the beginning of 2019, I decided to throw caution to the wind and set up my own independent brand, pulling together a carefully curated collection of on-trend, stylish and affordable accessories - accessible to all women!

Here at Ama we fully understand the importance, and power, of how a piece of jewellery, or an accessory, can transform an outfit, lift a person’s mood and boost their confidence.